Public Relation & Marketing Division
The Public Relations and Marketing (PRM) Division is a strategic unit within the National Volunteer Service (NVS), tasked with elevating the visibility, credibility, and impact of NVS programs across Papua New Guinea. Operating under the new organizational structure, PRM plays a pivotal role in shaping public perception, fostering stakeholder engagement, and driving national awareness of volunteerism as a tool for development.
With two sections (Public Relations and Marketing) and a staff ceiling of 12, the division is structured to deliver high-impact communication and outreach initiatives that align with national policy frameworks such as the National Volunteer Policy on Professional Volunteerism and the Medium-Term Development Plan IV (MTDP IV – SPA 12.5).
In carrying out its mandate, the PRM Division coordinates and hosts a range of major events, including press conferences, media launches, and program announcements. It organizes public awareness campaigns aligned with national and international observances, as well as corporate events such as Annual General Meetings, stakeholder forums, exhibitions, and open days. The division also supports promotional and outreach activities, including roadshows, community engagement events, and recognition ceremonies. Increasingly, PRM delivers digital campaign events such as online launches, social media activations, and virtual stakeholder engagements.
Through these programs and events, the PRM Division plays a critical role in strengthening organizational reputation, improving public visibility, enhancing stakeholder relationships, and ensuring that communication and promotional efforts effectively support the organization’s overall objectives.
Achievements
Volunteer Management System Portal
The Public Relations (PR) function is essential to the success of the National Volunteer Service (NVS), ensuring that volunteer efforts are visible, valued, and aligned with national development goals. Through strategic communication and stakeholder engagement, PR helps build public trust, mobilize support, and foster a culture of civic responsibility across Papua New Guinea.
This section is responsible for managing the organization’s image, strengthening relationships with stakeholders, and ensuring that NVS programs are effectively communicated to the public. It coordinates media relations, prepares press releases, and facilitates coverage of volunteer initiatives to highlight their impact on communities.
The Public Relations Section also plays a key role in advocacy and awareness campaigns, ensuring that volunteerism is promoted as a vital tool for national development. By maintaining transparency and consistent messaging, it enhances the credibility of NVS and reinforces its role as a trusted institution.
Through its work, the Public Relations Section ensures that NVS remains connected to the public, responsive to community expectations, and recognized as a leader in promoting volunteerism across Papua New Guinea.
The Marketing Section of the National Volunteer Service (NVS) is responsible for designing and executing strategic campaigns that elevate the visibility, credibility, and reach of NVS programs across Papua New Guinea. It serves as the creative engine behind public-facing initiatives, ensuring that the values of volunteerism and the mission of NVS are communicated in ways that resonate with diverse audiences, from urban youth to rural communities.
Working in close coordination with the Public Relations Section, Marketing translates organizational goals into compelling narratives, branded content, and outreach activities that drive engagement and foster national pride. Its initiatives include the development of promotional materials, management of digital platforms, and delivery of innovative campaigns that highlight the contributions of volunteers and the transformative role of volunteerism in national development.
The Marketing Section is essential to building recognition, sustaining interest, and mobilizing support for NVS initiatives. By combining creativity with strategic communication, it ensures that volunteerism is positioned as a powerful tool for inclusive growth, civic responsibility, and community empowerment across Papua New Guinea.
